Galleries > Exteriors

Exterior Resort Photography

RESORT: Hilton Los Cabos Beach & Golf Resort

LOCATION: Los Cabos, Mexico

SUBJECT: Full Moon Scenic

This is a perfect example of a non-descript yet strong, iconic image that helps to steer potential customers to a specific property. Notice the lack of any detail whatsoever. There is no structure in relation to the ocean or pool. No lounge chair, no human, no margarita propped on a short table. These are the tranquil elements of whatever the viewer wants it to be - peaceful, romantic, exotic, or however the wish to picture themselves in this image.

I can't overstate enough how a few well placed "emotional images" can impact marketing. While the interiors are crucial and do most of the heavy lifting where marketing is concerned, these emotional images are the hook - the dagger that goes to human WANT, not human NEED.

No doubt you've heard the expression that it's better to be lucky than good. While I consider my self a competent photographer, it would be a stretch to imagine I planned for a full moon that would reflect off the sea at just the right angle, have a well proportioned palm tree that was pre-lit with man-made light, and have an infiniti pool in the foreground to provide depth and contrast. Let's face it - no one's that good.